I bet Daniel Moylan, the pin-stripe suited deputy leader of Kensington & Chelsea council, could hardly believe the media coverage he got for his little idea about letting cyclists go the wrong way up a one way street. He is testing a handful of streets, yet it makes the news on everything from the Today programme to acres of newsprint in the nationals.
A great idea? Of course not. Just wait until the first kid is killed in a head-on collision during the dark of winter and the police prepare to lock up the distraught driver for causing death by reckless driving…because – wait for it – he was driving the right way up a one way street.
There’s only one way for this idea to go: right down the pan.